2nd, ‘data cultures’ is the other ways that information are cultivated – even as we understand, there’s absolutely no thing that is such natural information that may be ‘mined’ – despite the principal metaphors of Big Data (Puschmann and Burgess, 2014), ‘raw information is an oxymoron’ (Gitelman, 2013). Instead, in dating and hook-up apps different types of information are manufactured, washed, bought, harvested, and that are cross-fertilised multiple and distributed but linked actors, including corporations, governments, developers, advertisers and users.

3rd, we are able to utilize ‘data cultures’ to mean the datification of tradition, through the algorithmic logics of electronic media like mobile dating and hook-up apps, and their integration in to the wider ‘social news logics’ that van Dijck and Poell (2013) argue are shaping culture. Read more